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Introduction
Part
I - Copywriting for Search Engines
Part
II - Effective Copy for Text Ads & Emails
Part
III - Optimizing Your Home Page Copy
- Before & after home page copy makeover
that triples conversion
- Copy & design makeover increases site
revenue by 30%
- B2B copywriting for the Web: quick guide
for home pages
- Top tips for taglines that engage first-time
visitors
Part
IV - E-newsletter Content That Generates Leads
- E-newsletter content: Teasers or the whole
article?
- E-newsletter saves $18,000/year as lead-generating
tool
- How three consultants generate business
with one text e-newsletter
- Top tips to write a persuasive case study
Part
V - Bonus Articles: Best Practice Interviews
- B2B copywriter Bob Bly on how to choose
an online copywriter who can close the sale
- Online marketing guru Ralph Wilson on
how to think strategically:
- Practical lessons from Ralph Wilson's
traveling road show
- Offline direct response pro Donna Baier
Stein on great Web & email copywriting tips
- Nick Usborne on why 'net words' used by
business are off-key
- Permission marketing guru Seth Godin on
paid vs. free content
Plus
Links to Recommended Reading
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Questions & Answers
about Turning Clicks Into Customers
Tired of arguing with the rest of your team (or
with yourself) about what kind of home page copy attracts more qualified
leads? Find out:
- How to optimize your home page copy
illustrated by two before & after copy makeovers:
- how one company's
makeover increased site revenue by thirty percent (page
23)
- how one site
tripled conversion to sales leads from existing traffic to their
home page
(page
21)
| There
are not that many places on the Web where marketers can go for help
to understand the impact of words on online communication. WordBiz
Report has always stood out in offering meaty, illuminating
articles, whether you're an experienced copywriter or a marketing
manager who needs to write copy.
Now Debbie's
new Turning Clicks Into Customers delivers high
value for improving the writing and performance of Web sites,
e-newsletters and online ads.
Marcia Yudkin, author
Poor Richard's Web Site Marketing Makeover, Yudkin.com
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You've seen those little text ads in Google search
results. What kind of copy gets clicks in such a limited space? Read:
- A
step-by-step interview with AdWords expert Andrew Goodman on how to
write cost-effective pay-per-click Google ads (page
4)
Still having the text vs. HTML e-newsletter debate?
Read:
- A case study on a text-only e-newsletter
that is generating leads for three financial consultants (page
42)
Concise,
compact and comprehensive, Weil's no-nonsense, just-the-facts guide
reveals the essentials for making your online words sell.
Rebecca Lieb,
Executive Editor, eCommerce/Marketing, internet.com |
What do those hotshot online marketing experts
say about using copy and content to get more clicks? Read:
- Best practices from the mouths of preeminent
online copywriters and marketers (Bob Bly, Nick Usborne and Ralph
Wilson, among others)
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Debbie delivers a virtual
library full of resources. A refreshingly quick read that's loaded
with examples, quotes from experts and links to related information.
M. H. "Mac" McIntosh,
Business-to-business sales lead experts, www.macmcintosh.com
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That's just a taste. You'll
be amazed at how much is packed into this guide, including resource
links and recommended reading.
How much is your time
worth?
Ask yourself how much your time is worth.
Now calculate how many hours it would take you to track down all the
tips, check lists, resources and smart commentary that fill this guide.
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Easy-to-follow checklists, bonus tips
and additional resources make this report one you'll keep on your
desk while you work. Whether you are writing copy or working to
get the best words from another writer, this one's a winner!
Bryan
Eisenberg co-author: Persuasive
Online Copywriting & The Marketer's Common Sense Guide to
E-Metrics
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Whether
you're a:
- Fortune 1000
marketing executive
- principal
of a small business or start-up
- solo
professional services consultant
- non-profit
manager
- or a copywriter
yourself
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In
one place, and in one convenient download, Debbie Weil has created
the resource for turning words into dollars online. Buy it, study
it, apply it, and watch what it does for your business.
Michael Katz, author, E-Newsletters
That Work
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Whether
you're a:
- long-time reader of WordBiz Report newsletter
- a new
subscriber
- never heard of WordBiz Report
You'll
find plenty to chew on, print out and put immediately to use.
You
don't have to be a copywriter to maximize the selling power of your
site, your emails and your e-newsletter.
Explore the links above to read
the introduction by Debbie Weil. Find out what
other readers are saying!
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About
Debbie Weil
Debbie Weil is publisher of WordBiz
Report, the award-winning email newsletter focused on online
copywriting and the business of words online. She's also a popular
and widely-read columnist who launched ClickZ's B2B
Email Marketing and E-newsletter Strategies columns.
Debbie has over 15 years of experience as a reporter and editor.
She did time in a corporate marketing cubicle for a brand-name
Internet company before escaping to become an entrepreneur and
founder of WordBiz.com, Inc.
She's got more degrees than she needs: a B.A. in English from
Harvard, a Masters in Journalism from the University of Wisconsin
and an MBA from Georgetown University. She lives and works in
Washington D.C.
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Read
Debbie's Introduction