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"This report
is a gem."
Edgar
Valdmanis
European Marketing Manager, ElanIT.com
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TABLE
OF CONTENTS
- Top 10 tips to launch
- 5 tips to improve your open rate
- B2B E-newsletter Launch: A Handy
Checklist
- Does Your E-Newsletter Have a Content
Formula
- Anatomy of an E-newsletter Launch
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Learn how to avoid
the most common
e-newsletter mistakes
These top 10 tips are best practices you can easily execute
to make your e-newsletter or ezine stand out.
Plus you get 5 BONUS tips on how to get your newsletter
opened despite inbox clutter.
 If
you want your e-newsletter to drive traffic to your site and generate
leads or sales, you'd be foolish not to download and read this meaty
guide by Debbie Weil, publisher of award-winning WordBiz
Report.
It takes you step-by-step through 10 key tips you need to launch or
improve your newsletter.
Find out why:
- Your
competitors' e-newsletters are a trove of ideas. Sign up
for every newsletter you can find - in your industry niche and further
afield. Is there a sign up box on every page of the site? Is the
sign up and unsubscribe process as smoothe as it can be? Learn from
your competitor's mistakes. Every detail counts.
- A
content formula is vital if you want your e-letter to be
consistently opened, read - and acted upon. Maybe your CEO has a
unique voice that you can harness for a regular column. Use Q. &
A. with readers, quick tips, instant polls and other easy-to-create
content. You get the complete version of my article on how to develop
a content formula.
- The
confirmation or Welcome email kicked out by auto-responder
to welcome a new subscriber is your first opportunity to make your
e-publication memorable. Use this message to introduce the voice
and personality of your newsletter.
- It
really does matter which vendor you choose to host and deliver
your newsletter. Your Web-based or in-house solution will affect
every aspect of your e-newsletter production, delivery and tracking.
I include recommended resources to help you review your options
and drill down into the nitty gritty.
Get
six more tips like this, along with additional recommendations
and pointers to useful resources, in 22 meaty pages.
These are from-the-trenches tips, based on nearly 50 of my columns
for ClickZ as well as lessons learned from publishing dozens
of issues of award-winning WordBiz Report.
Save Time With These Valuable
Tips
Use the guide to formulate your own action plan from marketing
strategy to pushing the Send button.
The 22 pages are packed with useful tips you can use immediately.
If you're already publishing, the tips will help you tweak your e-publication.
Plus you get the complete text of three
of my most useful articles about email newsletters, also known as
ezines.
Print the report out so you can scribble notes. But be sure to read
it onscreen as well so you can click the embedded links.
Plus
you get 5 tips to increase your open rate. (Your
open rate is the
number of subscribers who click to open each issue.)
Once your e-newsletter is up and running,
what affects your open rate? Simple and easy to execute, these
five tips will help you immediately increase the number of subscribers
who open and read each issue.
Hint: less can be more. If you send your newsletter less frequently
you may get higher open rates.
Drop me a line and let me know
if you have questions or comments. I'd love to hear from you!
President/Publisher, WordBiz.com, Inc. *
wordbiz @ gmail DOT com
+1 202.364.5705
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