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Effective Email Newsletters: How to Sell Without Selling
1 hour teleseminar:
live event recorded
February 26, 2004
What is a teleseminar?
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GUEST EXPERTS:
- Michael Katz, consultant and publisher of the E-newsletter on E-newsletters, BluePenguinDevelopment
- Ilise Benun, author, mentor, speaker, self-promotion expert, ArtofSelfPromotion
- moderator: Debbie Weil, publisher of award-winning WordBiz Report
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Ilise Benun & Michael Katz:
Effective Email Newsletters: How to Sell Without Selling |
If you're not looking for an immediate sale, how do you use an e-newsletter or ezine to generate leads for your services as an independent consultant, small marketing or communications shop, Web designer or copywriter?
Or for professional services completely unrelated to the Internet such as a travel agent, financial planner, landscape designer or executive coach?
How do you deliver a content-rich e-newsletter that sells your services without selling? Or as guest expert Michael Katz puts it, "without being obnoxious about it."
As guest expert Ilise Benun puts it: "Email marketing is like Chinese water torture - but less painful. It works, drip by drip, message by message, reaching out to your best and most qualified prospects to educate them about your services, hammering home one clear message until they are compelled to pick up the phone and say, 'I need your services.'"
Join us for a meaty 1 hour teleseminar during which we'll delve into the key ingredients of an e-newsletter that is a successful lead generator.
You will learn:
- How to make yours one of the few email newsletters your qualified prospects read religiously
- How to find your voice and then use it to write a message that people will actually read all the way through
- How to get people to respond and contribute to your email newsletter
- How to use your email newsletter to initiate a dialogue about your services.
- How to sell without selling so that you subtlety position yourself as an expert in your field
- How to become top-of-mind so that your subscribers think of you first when they have a problem
- How you can create a "feel-good" community with your readers
- How to develop compelling content so that you grab your readers' attention issue after issue
- Why publishing once a month is a must
- How to measure your success both qualitatively and quantitatively
Who should attend
this event
This event is for you if you're already publishing an e-newsletter or ezine and looking for ways to get more leads and sales as well as cut down on the time and effort you put into your publication.
It's also appropriate if you're planning to launch an e-newsletter in 2004 and are looking for big-picture strategy as well as hands-on tips to get started. Publishing a regular e-newsletter can be a lot of work. Learn from the get-go how to be smart about it and get measurable business results.
More about the speakers
Michael J. Katz
Michael is founder and Chief Penguin of Blue Penguin Development, Inc., a consulting firm that helps companies increase sales by showing them how to market to their existing relationships. He specializes in the development of electronic newsletters.
Michael regularly delivers workshops to business groups and corporations, and is an adjunct faculty member of the Commonwealth Corporation's Entrepreneurial Training Program.
He's the publisher of "Michael Katz's E-Newsletter On E-Newsletters," a free biweekly now in its 5th year, and is the author of the book, "E-Newsletters That Work."
Michael has a BA in Psychology from McGill University in Montreal and an MBA from Boston University.
He also has a second degree black belt in karate (Kempo), a first degree black belt in parenting (three children), juggles and rides a unicycle and was the winner of a 1999 New England Press Association award for "Best Humor Columnist."
Sign up for Michael's E-newsletter on E-newsletters
E-Newsletters That Work, The Small Business Owner's Guide to Creating, Writing and Publishing an Electronic Newsletter: Learn more and download now
Ilise Benun
Ilise Benun is the author of Self Promotion Online and Designing Websites for Every Audience. She has written many articles about marketing and self-promotion and has been featured in national magazines such as Inc. Magazine, HOW Magazine, Nation's Business, Self, Essence, Crains New York Business, and Working Woman.
Through her Marketing Mentor program she works closely with managers and creatives to teach them the "marketing mindset," which includes how to get out of their own way, how to make connections with people, both in person and on the phone, plus how to fit their own self-promotion into their day-to-day lives.
Benun started her Hoboken, NJ-based consulting firm, Creative Marketing & Management, in 1988 and has been self-employed for all but 3 years of her working life. She has a B.A. in Spanish from Tufts University.
Sign up for her email newsletter, Quick Online Marketing Tips.
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Debbie Weil
Debbie Weil is publisher of WordBiz
Report, the award-winning email newsletter focused on
online copywriting & content and the business of words online. She's
also a popular and widely-read columnist who launched ClickZ's
B2B Email Marketing and E-newsletter Strategies
columns.
Debbie has over 15 years of experience as a reporter and editor.
She did time in a corporate marketing cubicle for a brand-name
Internet company before escaping to become an entrepreneur
and founder of WordBiz.com,
Inc.
She has a B.A. in English from Harvard, a Masters in Journalism
from the University of Wisconsin and an MBA from Georgetown
University. She lives and works in Washington D.C.
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