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>> Marcia Yudkin: How to Repackage Your Content for Profits
She explained step-by-step how to turn your existing content into a PDF special report or e-book that will capture the attention and wallets of your target audience. Note: by e-book we mean a digital report. The focus of this session was on PDF reports but we briefly discussed other formats as well. She answered these questions in detail : - how do you choose a topic that will sell - how do you write or repackage existing content - how do you choose a mouth-watering title - what are other formats in which you can present the same information (audio, video, printed booklet, etc.) - how do you price your special report - if you're just starting out, what are recommended ways to sell and distribute your e-book through the Web - how do you craft persuasive sales copy to promote your report - what are the best ways to promote your e-book to your target audience We also touched on... - when (and whether) to call in an editor - do you need a graphic designer to format an e-book or PDF report - is it important to have a fancy cover - when to offer both digital and print versions You may already have most of the ingredients for an e-book or special report in your files or archives. During this audio tutorial, you'll learn which ingredients make customers willing to pay you for material available from your own or other sources. You'll learn the best way to price your content ñ and get expert marketing tips to guarantee your sales. You will also learn: - different content delivery formats, and which ones produce the highest profits - Ways to turn products into services and services into products - Examples of salable content probably sitting unexploited in your file cabinets right now - Regearing your material for specialized audiences (and charging a premium) - How to slice and dice content into separately salable pieces Who should attend this event Consultants and independent professionals: Turn your expertise into special reports for unexpected income.Content Publishers and Site Owners: Learn how to quickly and effectively repurpose your existing articles and tips for maximum profits. Newsletter Editors and Publishers: Leverage your archives by creating new products and services.
She holds three Ivy League degrees, including a Ph.D. in the humanities, and has taught writing at Boston University, Babson College, the New England School of Law and Holyoke Community College. Resources & LinksSubscribe to Marcia's weekly Marketing Minute Scroll down and look for sign-up on the left Explore her new site Marketing For More Browse her articles on www.Yudkin.com Recommended Special Reports by Marcia: Profiting from Booklets & Special Reports 50 Ways to Turn Content Into Money
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