 E-newsletter Starter Kit
Insider Secrets of
Profitable
E-Newsletters: Get
Opened. Get Read. Get Results.
Click here if you're in a hurry
Step-by-step,
learn how to publish an e-newsletter that turns
readers into
customers.
|
Iron-clad privacy privacy
|
| Over half your competitors
publish an e-newsletter or ezine. Customer inboxes
are overflowing. Yet with the right content,
format and delivery strategies, yours can still
leap to your customers' attention, prompting
them to buy. |
|
|
|
Do any of these
marketing dilemmas describe you and/or your company?
-
Your marketing budget has been
slashed but you need to continue generating a steady flow of
high-quality leads
-
You've recently left a position
with a Fortune 1000 company and want to promote your freelancing
or
consulting business
-
You
need to position your firm as an industry leader, but you can't afford advertising in trade publications or a
tradeshow booth
Whether you're a company or an
entrepreneur, you need a low-cost method to stay in touch
with prospects and current customers and get continuing
feedback from them
Your
complex
product or service
can't be explained in a 30-second sound
bite
-
The sales cycle for your
product or service is at least six months and perhaps as
long as 18 monthsÖ yet you need to demonstrate
measurable progress
before
then The
solution: An e-newsletter.
Hands
down, it's
the single most powerful, cost-effective marketing
and communications tactic you can use to:
- generate more leads and sales
- keep
customers longer and increase their frequency of purchase
- explain a complex product or service in small
bites
- establish
credibility and position you
or your company as a thought leader
- over
time, turn a one-time visitor to your web site into a
buyer
- encourage
those who know about your offerings to tell colleagues and
coworkers
Learn how to
launch and publish a winning e-newsletter (or improve a
so-so one) using this comprehensive new guide.
 Richly illustrated with screenshots, Insider Secrets
shows you what works - and what doesn't - when you're
sending an email newsletter to attract more customers
and win more sales. It includes templates, checklists,
strategy sheets, and many other resources, along with
authoritative guidance.
View
the table
of contents
"Deb's new book is the best guide I've ever
seen on how to research, write, and publish an
ezine people will open, value, read, and even look
forward to. I recommend this report very
highly!"
- Bob Bly,
B2B
copywriter and author of The Online
Copywriter's Handbook and 50 other books.
|
An e-newsletter need
not be an expense - it can be profitable.
Whether you work for a small or
medium-sized business, manage a department of a Fortune 1000
company or are a solo entrepreneur, you can get solid business
results from an e-newsletter. Follow
the guidelines in Insider Secrets of Profitable
E-Newsletters and you can expect a measurable return
on investment less than six months after launch. You'll
have new customers, more referrals, a dependable source
of fresh leads and more sales from existing
customers. Before
that, you
will prompt your subscribers to engage in a continuing
dialogue with you.
Who are
these subscribers? Current customers, prospects, industry
analysts, the media... in short, any constituency you want to
remain mindful of you or your company.
Examples of profitable e-newsletters profiled
in Insider Secrets
-
A Web content management consultant based in Ireland has
been publishing a 600-word weekly e-newsletter continuously
since 1996; he now makes corporate presentations all over
the world and earns a six-figure plus income (p. 60)
-
An online marketing and writing consultant has published a
short "one-minute" text-only newsletter for four
years; she includes a special offer every time and
consistently sells her copywriting and coaching services
through each issue (pp. 50-51)
Despite spam filters and overflowing
inboxes...
| At
least 17 percent of permission email (including
e-newsletters) is getting blocked by spam
filters...
Source: ReturnPath
(PDF link)
|
A regularly published, content-rich e-newsletter
or ezine is still one of the most cost-effective
and powerful marketing tools you can use. It's the
perfect retention tool, low-cost and high-impact.
Your prospects and customers have opted in to
hear from you on a regular basis. This means they're primed to recognize and open
your message when it pops into their inbox.
And despite the competition...
In fact, most e-newsletters are short on substance and long on
fluff or overbearing sales pitches. That's why it's
still possible for an intelligently written and
well-managed e-newsletter to be opened, read and acted
upon.
Consistently compelling content
works. Effective layout and organization make a
difference. And for sure you'll want to know how
to get past those ever-more-bothersome spam filters.
You'll
find all the keys to successful e-newsletter publishing
in Insider Secrets of Profitable E-Newsletters.
A
few techie tips too - here's why
You also need a good grasp of
certain technical details to
get your newsletter successfully delivered - and opened.
Don't worry; any technical advice is
spelled out clearly in plain language.
 What's in Insider Secrets of
Profitable E-Newsletters
- Part I
lays out the nitty-gritty details of
e-newsletter publishing best practices, including
tips for growing your email list
- Part II
describes
how to create the most
relevant, gotta-read, must-forward content for your
audience
- Part III offers
a boatload of Resources: checklists, templates and worksheets
plus articles, recommended e-books, Web sites, special
reports, e-newsletters about e-newsletters and the latest information on
how to avoid spam filters
- BONUS: four
articles on blogs (also called weblogs). Learn what blogging
is and why
you should consider it as part of your communications
strategy.
Read the
complete table of contents
Listen
to rave reviews of this illustrated
step-by-step guide
All this
information comes to you in an easy-to-read, clearly
organized format by Debbie Weil, publisher of
award-winning WordBiz Report.
|
More about Debbie Weil
|
An expert on B2B online content and a popular
columnist for ClickZ, Debbie Weil has studied
more than 100 e-newsletters representing industries
ranging from non-profit to high-tech sales to
manufacturing to find out what works and what
doesn't.
Companies have hired her to design their
newsletters from scratch, from goal-setting to
content formula to HTML layout. |
|
|
| "Just started reading your Insider
Secrets. You do an outstanding job of
packaging up knowledge and delivering it in a
useful way. And your presentation of the material
is excellent. Thank you." |
| Todd Brehe of Gallatin
Technologies | |
|
| "I'm reading your "Insider Secrets of Profitable E-newsletters." It's wonderful, I can't put it down!" |
| Heather Resop of 4imprint |
|
| "Just finished reading - and I mean
reading - Insider Secrets of Profitable
E-Newsletters. It's chock-full of useful
ideas, with plenty of examples of what works and
what doesn't, all presented in a lively,
fun-to-read voice. My advice to anyone who
publishes an e-mail newsletter: Don't click Send
without it!" |
| Jeff Lucia, VP Marketing & Creative
Services, KGB Media
| |
© 2000-2008
Insider
Secrets solves all of these headaches
There's
no need to scour the Web for samples, resources and
information. In one handy package, discover:
- Which
e-newsletters you've never heard of can serve as
models for your new or improved publication
- What works and what doesn't, along with best
practices to follow
- Where to put the sign-up box at your site and
what wording entices more visitors to subscribe
- The pros and cons of single vs. double opt-in
when collecting email addresses for your
subscriber list
- How to craft a "welcome" letter with
exactly the right tone
- Whether to publish in text, HTML or both and
whether to offer a PDF version
- How to choose an email service vendor wisely,
avoiding glitches that can try the patience of
even the most loyal recipients
- Which frequency you should plan on for your
newsletter - quarterly? monthly? every two
weeks?
- The best ways to get past those blasted spam
filters so subscribers can read what you've worked
so hard on
- How to interpret and understand statistics like
"open rates" and "click-through
rates"
- What you can do to make your newsletter
consistently interesting and distinctive
You get answers, answers and more
answers
- How
do we make our e-newsletter a valuable tool for our
subscribers ñ something they will want to save for
future reference? (answered
on page 62 )
- What's the most important thing to keep in mind when
you're designing your first HTML e-newsletter? (p.
108)
- How on earth do we get feedback from
readers?
(p. 58)
- How do we format and divide the sections if it's a
plain-text newsletter? (templates on pages 111 and 115)
- How often should we publish? (p. 28)
- How do we avoid the spam filters? (pages 29 and
145)
- If we don't have an email list now, how do we build
an opt-in list? (p. 11)
- Will blogs replace e-newsletters? (addressed on p. 28
and again in the Resources section.)
|
|
| "I expect that this condensed,
powerful digest of eNewsletter how-to and savvy
will flatten my learning curve, seriously,
by six months to a year. Debbie has done all the
work, and all you have to do is follow the steps.
It is all in one place, simplified and easy to
comprehend and follow... I'll be using it to help
launch multilingual healthcare newsletters on
behalf of 65 healthcare agencies." |
| Tom Freeman of Target Outsource Marketing,
Inc. | |
Ready
to save time, prevent hassles and improve your odds of
success?
Get all the
information you need in 149 easy-to-read pages,
illustrated with screen shots and filled with specific tips
that take you step-by-step through producing and delivering an
effective e-newsletter issue after issue.
Complete package: $197
The complete package (pictured above) includes:
- instantly
downloadable PDF
-
printed copy in a handsome three-ring binder
-
audio CD (pictured at left)
You also get 3 bonus gifts:
- a 30-minute consultation with author and e-newsletter expert Debbie Weil
- 1-year subscription to e-filtrate.com (a powerful spam filter and email optimization tool)
- kit of HTML templates for your e-newsletter
ORDER COMPLETE PACKAGE NOW using our secure online order form.
 PDF only (no
CD, no binder, no bonuses) - $97
BUY
PDF ONLY NOW
Insider Secrets of Profitable
E-Newsletters is a resource you can refer to again and
again.
|
You'll get your e-newsletter
written, produced, opened and read
Worried about running
out of content? Insider
Secrets includes a ton of ideas on how to
publish issue after issue after issue.
"With
consistently useful content, you're creating an image in
your readers' minds. They know what to expect from your
newsletter so they're going to open it."
Listen to a message from Debbie
Weil about why content is king (er,
queen)
In
summary, here's what you
need to
know:
Insider
Secrets of Profitable E-Newsletters covers every best
practice for marketing with an e-newsletter. Whether
your goal is acquiring new leads or customers or
informing your audience, you learn what works and what
doesn't.
It's packed with screenshots of dozens of
e-newsletters, both effective and not. (The text explains why.) See the example at left.
More info about
author Debbie Weil
Detailed
how-to's from technical to content
The 29 easy-to-read,
jargon-free chapters cover both the
technical nitty-gritty and how to create compelling
content issue after issue. Discover how to start and grow your
list of emails, whether to publish in HTML or text, how
often to publish, tricks for using reader feedback to
create content, and much more.
How to get the
most out of this handbook
Click the links
in the PDF, read the printed version in the durable
three-ring binder, listen to the audio CD in your car or on
your computer. You'll want to refer again
and again to this valuable resource!
When you purchase the Complete
Package you also get 3 useful bonus gifts that
complement Insider Secrets and that will help you
launch or improve your ezine or e-newsletter.
What you get in the complete
package:
- PDF
file of the entire book (above, at left)
- Printed version in
three-ring binder
(center)
- Audio CD recording of Part
II (right) More
details on the complete package
View
the table of
contents
You
also get 3 bonus gifts (value $254):
1. 30-minute phone consultation with WordBiz whiz Debbie Weil. Get input on your current e-newsletter, signup process or site. Or ask questions to help you get focused for a launch ($125 value)
2. E-filtrate, 1-year subscription to a powerful online service that makes it easy to avoid spam filters and format your newsletter nicely ($99 value)
3. Kit of five HTML
templates to help you design a spiffy-looking,
functional HTML newsletter ($30 value)
More
about the bonuses
Buy the PDF only (You may make one printout)
Buy the complete publishing package (includes the PDF, three-ring binder, audio CD and
3 bonus gifts worth $254).
It's your call but the complete package is a
much better deal. Note: You may also download the
PDF immediately when you purchase the complete
package.
|
Questions?
Problems or concerns with ordering? Want to know if there
is a real person behind all this? Call Debbie Weil, Publisher
of WordBiz Report at +1 202.364.5705 (U.S. Eastern) or
email dweil @wordbiz.com.
|
|
| | |
|
