• Your marketing budget has been slashed but you need to continue generating a steady flow of high-quality leads
  
• You've recently left a position with a Fortune 1000 company and want to promote your freelancing or consulting business
  
• You need to position your firm as an industry leader, but you can't afford advertising in trade publications or a tradeshow booth
• Whether you're a company or an entrepreneur, you need a low-cost method to stay in touch with prospects and current customers and get continuing feedback from them
  
• Your complex product or service can't be explained in a 30-second sound bite
  
• The sales cycle for your product or service is at least six months and perhaps as long as 18 monthsÖ yet you need to demonstrate measurable progress before then

The solution: An e-newsletter.

Hands down, it's the single most powerful, cost-effective marketing and communications tactic you can use to:

• generate more leads and sales
  
• keep customers longer and increase their frequency of purchase
  
• explain a complex product or service in small bites
  
• establish credibility and position you or your company as a thought leader

• over time, turn a one-time visitor to your web site into a buyer
  
• encourage those who know about your offerings to tell colleagues and coworkers 

Learn how to launch and publish a winning e-newsletter (or improve a so-so one) using this comprehensive new guide.


Richly illustrated with screenshots, Insider Secrets shows you what works - and what doesn't - when you're sending an email newsletter to attract more customers and win more sales. It includes templates, checklists, strategy sheets, and many other resources, along with authoritative guidance.

View the table of contents

An e-newsletter need not be an expense - it can be profitable.

Whether you work for a small or medium-sized business, manage a department of a Fortune 1000 company or are a solo entrepreneur, you can get solid business results from an e-newsletter.

Follow the guidelines in Insider Secrets of Profitable E-Newsletters and you can expect a measurable return on investment less than six months after launch. You'll have new customers, more referrals, a dependable source of fresh leads and more sales from existing customers. 

Before that, you will prompt your subscribers to engage in a continuing dialogue with you.

Who are these subscribers? Current customers, prospects, industry analysts, the media... in short, any constituency you want to remain mindful of you or your company.

Examples of profitable e-newsletters profiled in Insider Secrets

- A Web content management consultant based in Ireland has been publishing a 600-word weekly e-newsletter continuously since 1996; he now makes corporate presentations all over the world and earns a six-figure plus income (p. 60)

- An online marketing and writing consultant has published a short "one-minute" text-only newsletter for four years; she includes a special offer every time and consistently sells her copywriting and coaching services through each issue (pp. 50-51)

Despite spam filters and overflowing inboxes...

At least 17 percent of permission email (including e-newsletters) is getting blocked by spam filters...  Source: ReturnPath (PDF link)

A regularly published, content-rich e-newsletter or ezine is still one of the most cost-effective and powerful marketing tools you can use. It's the perfect retention tool, low-cost and high-impact. 

Your prospects and customers have opted in to hear from you on a regular basis. This means they're primed to recognize and open your message when it pops into their inbox.

And despite the competition...

In fact, most e-newsletters are short on substance and long on fluff or overbearing sales pitches. That's why it's still possible for an intelligently written and well-managed e-newsletter to be opened, read and acted upon.

Consistently compelling content works.  Effective layout and organization make a difference.  And for sure you'll want to know how to get past those ever-more-bothersome spam filters.

You'll find all the keys to successful e-newsletter publishing in Insider Secrets of Profitable E-Newsletters.

A few techie tips too - here's why
You also need a good grasp of certain technical details to get your newsletter successfully delivered - and opened. Don't worry; any technical advice is spelled out clearly in plain language.

What's in Insider Secrets of Profitable E-Newsletters

• Part I lays out the nitty-gritty details of e-newsletter publishing best practices, including tips for growing your email list
  
  
• Part II describes how to create the most relevant, gotta-read, must-forward content for your audience
  
• Part III offers a boatload of Resources: checklists, templates and worksheets plus articles, recommended e-books, Web sites, special reports, e-newsletters about e-newsletters and the latest information on how to avoid spam filters

• BONUS: four articles on blogs (also called weblogs). Learn what blogging is and why you should consider it as part of your communications strategy.

Read the complete table of contents

Listen to rave reviews of this illustrated step-by-step guide

All this information comes to you in an easy-to-read, clearly organized format by Debbie Weil, publisher of award-winning WordBiz Report.

More about Debbie Weil

An expert on B2B online content and a popular columnist for ClickZ, Debbie Weil has studied more than 100 e-newsletters representing industries ranging from non-profit to high-tech sales to manufacturing to find out what works and what doesn't.  Companies have hired her to design their newsletters from scratch, from goal-setting to content formula to HTML layout.