Take the pain out of your e-newsletter launch...
Is 2004 your year to launch an e-newsletter or ezine that turns readers into customers? This comprehensive, easy-to-use guide covers every best practice from handling sign-ups to unsubscribes, growing your list, deciding on text vs. HTML, how to avoid spam filters, craft a Welcome letter, and interpret your open-rate & click-through stats.
Part II goes into specific detail on how to create compelling, original content without writing it all yourself. I.e., how to use case studies, Q&A's, quick tips, instant polls or surveys, reader feedback, etc. The handbook is packed with dozens of screenshots of effective e-newsletters along with templates, checklists, strategy worksheets and other resources.
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