Learn how to launch a winning e-newsletter (or improve a so-so one) using this award-winning guide
Over half your competitors publish an e-newsletter
or ezine. Customer inboxes are overflowing. Yet with the right content, format
and delivery strategies, yours can still leap to your customers' attention,
prompting them to buy.
Do any of these
marketing dilemmas describe you and/or your company?
Your marketing budget has been slashed but you need
to continue generating a steady flow of high-quality
leads
You've recently left a position with a Fortune 1000
company and want to promote your freelancing or consulting business
You
need to position your firm as an industry leader, but you can't afford
advertising in trade publications or a tradeshow booth
Whether you're a company or an entrepreneur, you
need a low-cost method to stay in touch with prospects and current customers and
get continuing feedback from them
Your complex product or
service can't be explained in a 30-second sound
bite
The sales cycle for your product or service is at least six months and
perhaps as long as 18 months & yet you need to demonstrate measurable
progress before then
The solution: An
e-newsletter.
Hands down,
it's
the single most powerful,
cost-effective marketing and communications tactic you can use
to:
generate more
leads and sales
keep customers
longer and increase their frequency of purchase
explain a complex
product or service in small bites
establish
credibility and position you
or your company as a thought leader
over time, turn a
one-time visitor to your web site into a buyer
encourage those
who know about your offerings to tell colleagues and coworkers
Richly illustrated with
screenshots,Insider Secrets shows you what works - and what doesn't
- when you're sending an email newsletter to attract more customers and win more
sales. It includes templates, checklists, strategy sheets, and many other
resources, along with authoritative guidance.
"Deb's new book is the best
guide I've ever seen on how to research, write, and publish an ezine people will
open, value, read, and even look forward to. I recommend this report very
highly!"
- Bob Bly, B2B copywriter and author of The Online Copywriter's
Handbook and 50 other books.
An e-newsletter need not be an expense - it can
be profitable.
Whether you work for a small or medium-sized business,
manage a department of a Fortune 1000 company or are a solo entrepreneur, you
can get solid business results from an e-newsletter.
Follow the guidelines in Insider Secrets of
Profitable E-Newsletters and you can expect a measurable return on
investment less than six months after launch. You'll have new customers, more
referrals, a dependable source of fresh leads and more sales from existing
customers.
Before that, you will prompt your subscribers to
engage in a continuing dialogue with you.
Who are these subscribers?
Current customers, prospects, industry analysts, the media... in short, any
constituency you want to remain mindful of you or your company.
Examples of
profitable e-newsletters profiled in Insider
Secrets
- A Web content
management consultant based in Ireland has been publishing a 600-word weekly
e-newsletter continuously since 1996; he now makes corporate presentations all
over the world and earns a six-figure plus income (p. 60)
- An online marketing and writing consultant has published a
short "one-minute" text-only newsletter for four years; she includes a special
offer every time and consistently sells her copywriting and coaching services
through each issue (pp. 50-51)
Despite spam
filters and overflowing inboxes...
At
least 17 percent of permission email (including e-newsletters) is getting
blocked by spam filters...
A regularly
published, content-rich e-newsletter or ezine is still one of the most
cost-effective and powerful marketing tools you can use. It's the perfect
retention tool, low-cost and high-impact.
Your prospects and
customers have opted in to hear from you on a regular basis. This means
they're primed to recognize and open your message when it pops into their
inbox.
And despite the
competition...
As many as 60 percent of
marketers are now publishing an e-newsletter...
In fact, most e-newsletters are short on
substance and long on fluff or overbearing sales pitches. That's why it's still
possible for an intelligently written and well-managed e-newsletter to be
opened, read and acted upon.
Consistently compelling content works. Effective layout
and organization make a difference. And for sure you'll want to know how to get
past those ever-more-bothersome spam filters.
You'll find all the keys to successful e-newsletter
publishing in Insider Secrets of Profitable
E-Newsletters.
A few techie tips too - here's why You also need a good
grasp of certain technical details to get your newsletter successfully delivered
- and opened. Don't worry; any technical advice is spelled out clearly in plain
language.
What's in Insider Secrets of Profitable
E-Newsletters
Part I lays out the nitty-gritty
details of e-newsletter publishing best practices, including tips for growing
your email list
Part II
describes how to create the most relevant, gotta-read, must-forward content for your
audience
Part III
offers a boatload of Resources:
checklists, templates and worksheets plus articles, recommended e-books, Web
sites, special reports, e-newsletters about e-newsletters and the latest
information on how to avoid spam filters
BONUS:
four articles on blogs (also called
weblogs). Learn what blogging is and why you should consider it as part of your
communications strategy.
"Just started
reading your Insider Secrets. You do an outstanding job of packaging up
knowledge and delivering it in a useful way. And your presentation of the
material is excellent. Thank you."
"Just finished
reading - and I mean reading - Insider Secrets of Profitable
E-Newsletters. It's chock-full of useful ideas, with plenty of examples of
what works and what doesn't, all presented in a lively, fun-to-read voice. My
advice to anyone who publishes an e-mail newsletter: Don't click Send without
it!"
The best ways to get past those blasted spam filters so subscribers can read
what you've worked so hard on
How to interpret and understand statistics like "open rates" and
"click-through rates"
What you can do to make your newsletter consistently interesting and
distinctive
You get answers, answers and more answers
How do we make our
e-newsletter a valuable tool for our subscribers – something they will want to
save for future reference? (answered on page 62
)
What's the most
important thing to keep in mind when you're designing your first HTML
e-newsletter? (p. 108)
How on earth do we get feedback from readers? (p.
58)
How do we format
and divide the sections if it's a plain-text newsletter? (templates on pages
111 and 115)
How often should
we publish? (p. 28)
How do we avoid
the spam filters? (pages 29 and 145)
If we don't have
an email list now, how do we build an opt-in list? (p. 11)
Will blogs replace
e-newsletters? (addressed on p. 28 and again in the Resources
section.)
"I expect that
this condensed, powerful digest of eNewsletter how-to and savvy will flatten
my learning curve, seriously, by six months to a year. Debbie has done all
the work, and all you have to do is follow the steps. It is all in one place,
simplified and easy to comprehend and follow... I'll be using it to help launch
multilingual healthcare newsletters on behalf of 65 healthcare
agencies."
Ready to save time, prevent hassles and improve your odds of
success?
Get all the
information you need in 149 easy-to-read pages, illustrated with screen shots
and filled with specific tips that take you step-by-step through producing and
delivering an effective e-newsletter issue after issue.
The complete package (pictured
above) includes:
- instantly downloadable PDF - printed copy
in a handsome three-ring binder - audio CD (pictured at left)
You
also get 2 bonus gifts:
- a 30-minute consultation (sorry, no longer available) with author and
e-newsletter expert Debbie Weil - 1-year subscription
to e-filtrate.com (a powerful spam filter and email
optimization tool)
- kit of HTML templates for your e-newsletter
Insider Secrets
of Profitable E-Newsletters is a resource you can refer to again and again.
You'll get your e-newsletter written, produced,
opened and read
Worried about running out of
content? Insider Secrets includes a ton of ideas on how to
publish issue after issue after issue.
"With
consistently useful content, you're creating an image in your readers' minds.
They know what to expect from your newsletter so they're going to open it."
Listen to a message from Debbie Weil about why
content is king (er, queen)
Insider Secrets of
Profitable E-Newsletters covers every best practice
for marketing with an e-newsletter. Whether your goal is acquiring new leads or
customers or informing your audience, you learn what works and what doesn't.
It's packed with screenshots of dozens of e-newsletters, both effective
and not. (The text explains why.) See the example at
left.
Detailed how-to's from technical to content The 29 easy-to-read,
jargon-free chapters cover both the technical nitty-gritty and how to create
compelling content issue after issue. Discover how to start and grow your list
of emails, whether to publish in HTML or text, how often to publish, tricks for
using reader feedback to create content, and much more.
1.30-minute phone consultation [Sorry, this is no longer available] with WordBiz
whiz Debbie Weil. Get input on your current e-newsletter, signup process or
site. Or ask questions to help you get focused for a launch ($150
value)
2.E-filtrate, 1-year subscription to
a powerful online service that makes it easy to avoid spam filters and format
your newsletter nicely ($99 value)
3. Kit of five HTML templates to help you design a
spiffy-looking, functional HTML newsletter ($30 value)
Richly illustrated with
screenshots, Insider Secrets shows you what works - and what doesn't
- when you're sending an email newsletter to attract more customers and win more
sales. It includes templates, checklists, strategy sheets, and many other
resources, along with authoritative guidance.
PDF - $97