This PDF has been revised and is now part of our Business Blogging Starter Kit. To get the updated version, we strongly recommend you order the Starter Kit instead. Take me to the Starter Kit...






GUEST EXPERTS :
- Rick Bruner, ExecutiveSummary.com
- Dave Taylor, Intuitive.com, ClickThruStats.com, AnswerSquad.com
- Greg Reinacker, NewsGator.com

- moderator: Debbie Weil, publisher of award-winning WordBiz Report



















 
 

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Interview with 3 blogging experts

An updated version of this PDF is now part of our Business Blogging Starter Kit. We strongly recommend that you order this report instead. You can also get a printed version shipped to you. Learn more & order Starter Kit now... Download the digital PDF version immediately.


What an attendee at this audio conference said:

"Overall, your blogging teleseminar accomplished everything you said and more. Before the call I didn't have a clue about what blogging is, let alone what I would (or could) use it for in my business..."

Blogging is the latest sensation in online business communication. But what is it? Is it something YOU can use to promote your online sales?

The enhanced PDF transcript of this WordBiz audio seminar will give you the tools you need to start blogging TODAY.

Moderator Debbie Weil finds out what you need to know from three business blog experts.

You will learn:

- Why blogging is better (and easier) than updating a regular Web site

- The three main types of blogs, and which one will work for you

- How blogging is different than sending an e-newsletter

- Blogging's one BIG drawback compared with e-newsletters

- The best technology for publishing - and subscribing - to blogs

- What you need to know about free speech and blogging, or how to blog and not get sued

- How to use a blog as an effective PR tool

- How a blog fits into an overall marketing and communications strategy

- Why blogging is particularly suited to internal company communications

Plus, the tools you need to start your own blog right now!


What does blogging have to do with business?

Blogging may be the newest thing. But what does it have to do with business? Could your company benefit by adding a Weblog or blog to your site?

 We answered these questions and many more in this audio seminar. See below for bios of speakers Rick Bruner, Greg Reinacker, Dave Taylor - and moderator Debbie Weil.

The questions we addressed are listed below.

What teleseminar attendees said

Continued from above:

"... But after the call was done I had a specific, concrete example in my mind of how I would use a blog to create fresh, dynamic content on the home page of my website which would directly increase the revenue of my site, AND give my search engine rankings a big boost!"

- Mark Fiala, Dir. of Internet Operations, Therabreath.com

"I liked the teleseminar format - well-moderated, all 3 guests good contributors."

"The speakers seemed very knowledgeable on the topic. Debbie kept the discussion moving - it's so common for the speakers to go on a tangent for too long and then not get to half the questions and issues that the agenda listed."

"I loved the PDF outlining all that was going to be talked about. I especially appreciated all the resources."

NOTE: Attendees received a 5-page PDF with the agenda, speaker bios and a list of useful links and resources related to blogs.

The 5-page notes package is included when you order the audio CD.

You get this material plus much more in the complete transcript. Buy both and save!


Questions we addressed during the teleseminar
- What is blogging and why would I or my company want to blog?

- how is a blog different from an e-newsletter, an email discussion list and/or a Web-based bulletin board?

- What does a blog on your business Web site accomplish?

- how does a blog fit into an overall marketing and communications strategy?

- Can you make money with a blog?

- How do I add a blog to my company site; can you recommend the best software tools?

- who should write our company blog?

- How open and honest do you think a company blog should be? Should it include mistakes the company has made, stories about clients, personal stuff about the employees?

- What's an RSS feed and why is it important?

- Can I use RSS feeds for something other than weblogs?

- Can a blog be a mini Web site?

- What are the legal limitations of blogging for a company?

Speakers

- Rick Bruner, analyst + consultant
- Dave Taylor, techie + entrepreneur
- Greg Reinacker, president of NewsGator.com
- Debbie Weil, moderator


Debbie Weil - moderator and publisher, WordBiz Report
Debbie is a former newspaper reporter and editor with an MBA and corporate marketing experience. She brings the discipline of a reporter's eye and an editor's pen to marketing with e-newsletters, blogs and Web pages.

Read her blog at www.debbieweil.comReach her at dweil@wordbiz.com or +1 202.364.5705

Rick Rick Bruner - online marketing analyst & consultant

Rick Bruner is co-founder of MarketingWonk a collaborative weblog focused on e-marketing that just celebrated its one-year anniversary. He's been blogging for nearly two years at Bruner.net/blog and ExecutiveSummary.com.He is co-author of MarketingWonk's new report on Business Blogs.

Dave Taylor - techie + entrepreneur

Dave Taylor has been involved with the Internet since 1980. A successful entrepreneur, he's an expert on Unix, Mac OS X and Web design issues, and has written the best-selling Teach Yourself Unix in 24 Hours, Creating Cool HTML 4 Web Pages, and most recently Wicked Cool Shell Scripts.

You wouldn't know it from the titles of his books but Dave's specialty is: "explaining complex technologies in a way that lets you gain insight into the subject."

He is creator or co-creator of ClickThruStats and AnswerSquad.

He has been running four different weblogs since the beginning of this year, focused on various facets of his business and professional life, and continues to innovate in the area of building customer communities.

He has a BA in Computer Science, an MS in Education and an MBA, and lives with one wife, two kids, two dogs, one cat, one wireless network, and lots of computers in Colorado.

Dave's blogs:

The Intuitive Life

Dave Taylor's Booktalk (yep, about all his techie books)

Attachment Parenting

His fourth blog is password-protected; something we talked about in the seminar.




Greg Reinacker - NewsGator.com Greg Reinacker is the president of NewsGator Technologies, founded in January 2003. NewsGator is one of the most popular news readers for RSS feeds. It runs seamlessly with Microsoft Outlook and allows users to subscribe to syndicated news feeds with one click. They are delivered directly into your Microsoft Outlook or Exchange server folders.Blogs have huge potential as a business tool, Greg says, both in customer-facing scenarios and internally behind company firewalls. He will share several case studies with us. Greg has a BS in Electrical Engineering from the University of Colorado in Boulder. He's an entrepreneur as well as a techie in disguise...

He also lives in Colorado and enjoys racing cars when he's not online.

Greg's Weblog


The WordBiz Teleseminar on Blogging for Business was taped live on Thursday, November 20, 2003: 10 AM Pacific; 1 PM Eastern; 6 PM London

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About Debbie Weil
Debbie Weil is publisher of WordBiz Report, the award-winning email newsletter focused on online copywriting and the business of words online. She's also a popular and widely-read columnist who launched ClickZ's B2B Email Marketing and E-newsletter Strategies columns.

Debbie has over 15 years of experience as a reporter and editor. She did time in a corporate marketing cubicle for a brand-name Internet company before escaping to become an entrepreneur and founder of WordBiz.com, Inc.

She has a B.A. in English from Harvard, a Masters in Journalism from the University of Wisconsin and an MBA from Georgetown University. She lives and works in Washington D.C.

 





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