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Bob Bly on How to Create a Successful Ezine That Brings You More New Business Than You Can Handle - in 1 Hour a Month! |
Have you been thinking about starting an e-newsletter or ezine... but are worried it will take too much time?
Find out B2B Copywriter Bob Bly's secrets for creating an ezine... that brings him hundreds of thousands of dollars a year in business... in ONE hour a month.
World-class copywriter Bob Bly's free monthly ezine, the Direct Response Letter, is read by 40,000 marketers, entrepreneurs and writers.
What readers don't know is that this simple text-only ezine or e-newsletter brings Bob more business than any three copywriters could ever hope to handle... and yet he writes and designs it, start to finish, in less than 2 hours per issue.
Bob Bly, a sought-after and highly-experienced B2B (business to business) copywriter, is known as "the freelancer's freelancer" and a master of productivity.
Bob's no-frills ezine generates "hundreds of thousands of dollars worth" (his words) a year of his copywriting and consulting services, books, tapes and seminars.
In this 1 hour teleseminar Bob reveals, step by step, how he creates such an effective e-newsletter (or ezine, as he calls it) in so little time.
You will learn:
- The magic of Ready, Fire, Aim!When text is better than HTML - and when it is not How to write and design a great ezine in less than 2 hours per issue - without hiring a professional writer or designerMaximum article length, number of articles per issue - and ideal "reading time"7 ways to add more names to your ezine subscriber listThe most effective way to improve your e-newsletter sign-up boxBest day of week, time of day and frequency for publicationHow to use your ezine to generate a truckload of leads and orders from every issue
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Recommended software for maintaining your email list and delivering your ezine
Who should attend
this event
Already publishing?
Find out how to cut down on the time and effort you put into your publication as well as how to get more leads and sales from each issue.
Planning to launch?
Get big-picture strategy from a world-class copywriter as well as hands-on tips to get started. Publishing a regular e-newsletter can be a lot of work. Learn from the get-go how to be smart about it and get measurable business results.
More about Bob Bly
 Bob has written copy for over 100 clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas.
Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, and the Standard of Excellence award from the Web Marketing Association.
Bob is the author of more than 50 books including The Complete Idiot's Guide To Direct Marketing (Alpha Books) and The Copywriter's Handbook (Henry Holt & Co.). His articles have appeared in numerous publications such as DM News, Writer's Digest, Amtrak Express, Cosmopolitan, Inside Direct Mail, and Bits & Pieces for Salespeople. Bob has presented marketing, sales, and writing seminars for such groups as the U.S. Army, Independent Laboratory Distributors Association, American Institute of Chemical Engineers, and the American Marketing Association. He also taught business-to-business copywriting and technical writing at New York University. Bob writes sales letters, direct mail packages, ads, e-mail marketing campaigns, brochures, articles, press releases, white papers, Web sites, newsletters, scripts, and other marketing materials clients need to sell their products and services to businesses. He also consults with clients on marketing strategy, mail order selling, and lead generation programs. Prior to becoming an independent copywriter and consultant, Bob was advertising manager for Koch Engineering, a manufacturer of process equipment. He has also worked as a marketing communications writer for Westinghouse Defense.
Bob Bly holds a B.S. in chemical engineering from the University of Rochester and has been trained as a Certified Novell Administrator (CNA). He is a member of the American Institute of Chemical Engineers and the Business Marketing Association.
Bob has appeared as a guest on dozens of TV and radio shows including MoneyTalk 1350, The Advertising Show, Bernard Meltzer, Bill Bresnan, CNBC, Winning in Business, The Small Business Advocate and CBS Hard Copy. He has been featured in major media ranging from the LA Times and Nation’s Business to the New York Post and the National Enquirer.
Sign up for Bob's Direct Response Letter
Browse his site at www.bly.com for free articles and lots of other resources
My pick of Bob's many books:
The Online Copywriter's Handbook
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Debbie Weil
Debbie Weil is publisher of WordBiz
Report, the award-winning email newsletter focused on
online copywriting & content and the business of words online. She's
also a popular and widely-read columnist who launched ClickZ's
B2B Email Marketing and E-newsletter Strategies
columns.
Debbie has over 15 years of experience as a reporter and editor.
She did time in a corporate marketing cubicle for a brand-name
Internet company before escaping to become an entrepreneur
and founder of WordBiz.com,
Inc.
She has a B.A. in English from Harvard, a Masters in Journalism
from the University of Wisconsin and an MBA from Georgetown
University. She lives and works in Washington D.C.
Subscribe to WordBiz Report
Reach me direct at: +1 202.364.5705 if you have questions about this teleseminar.
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t: +1 202.364.5705
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