Order the Audio CD & edited PDF transcript of this 75-minute program




BlogWrite Moderator

Debbie Weil, consultant & publisher of award-winning WordBiz Report and the Business Blogging Starter Kit. More about Debbie...


Guest Expert

Don K. Crowther, principal of Breakthrough Consulting and author of the Blogging for Business Training Manual.
More about Don...

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    Audio Tutorial with Don Crowther & Debbie Weil

    How     can you minimize the time it takes to write a business blog? Can it be edited? What results can you take to your boss?

    Yes, you'll learn the My Yahoo secret to getting your blog into the search engines.

    Learn how a blog can be faster & easier to publish than an HTML e-newsletter and just as effective in generating leads and building customer relationships - or delivering information to your target audience.


    "BlogWrite was great. I am the Web site director for a large humanitarian organization. We've been kicking around the idea of having some sort of blog or blogs on our site. Particularly useful was the stuff about how search engines love blogs."

    - Peter Kaiser, Catholic Relief Organizations











    Don Crowther         and Debbie Weil lay out a step-by-step formula for writing and maintaining a corporate or non-profit blog:

  • Define your audience

  • Decide what the purpose of your blog is

  • For example, to aggregate useful information?

  • To convey the personality & thought leadership of your CEO?

  • To update your target audience on news and events?

  • Set simple editorial guidelines

  • Put a realistic approval process in place

  • Start blogging... and have a little fun.

    Read on to see the specific questions we addressed during this 75-minute audio program.












    You will learn    :

  • What kind of style a corporate blog should adopt to be successful

  • Specifically, what topics you can blog about

  • Why a company should have more than one blog

  • How a corporate blog can have an edgy voice

  • Who in your company should be blogging

  • How you institutionalize that voice through editorial guidelines and/or a corporate blogging policy

  • How you "control" a company blog

  • How you can handle the editing or pre-approval process your organization might insist on

  • How you convince a skeptical boss that blogging is effective and can have a measurable ROI

  • How you can blog in 9 minutes a day

  • How a blog fits in with - or replaces - an e-newsletter

  • Whether you should hire a blogger


  • Who your blog should be written for? (media & analysts... prospects & customers?)

  • How you can determine if a blog is successful for your company

  • What results you can take to your bloss


    Yes, we explained step-by-step the My Yahoo secret for getting your blog listed in the search engines. This is also spelled out in the PDF transcript.


Who Should Order BlogWrite
This audio program is aimed at CXX-level executives, corporate marketing and communications managers and agency professionals. It will also be useful for independent professionals.

You'll walk away with specific tips you can use... whether you are considering a blog for yourself, your client or your CEO.





Don Crowther is the author of the hands-on Blogging for Business Manual.

Download this 80-page PDF report now. Highly recommended. It delves into some of the technical nitty gritty that we didn't cover in the audio program. Clearly written and well illustrated. Particularly useful is the list of search engines to submit your blog to. - DW


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About Debbie Weil
WordBiz President/Publisher Debbie Weil, www.MonaLisaOfBlogging.com, is a former newspaper reporter & editor with an MBA and corporate marketing experience. As a consultant, she helps companies leverage their online communications strategy to achieve business objectives - whether it's increased sales or more members.

She was Web Content Marketing Manager of Network Solutions, Inc. before launching WordBiz.com, Inc. in 2000.

She has edited & published WordBiz Report continuously since 2001. The newsletter is now read by over 15,000 subscribers in 87 countries. It has won Two Gold Awards from the prestigious Newsletter on Newsletters.

She's also a popular and widely-read ClickZ columnist who launched the B2B Email Marketing and E-newsletter Strategies columns. She also writes for MarketingProfs.com.

She's been interviewed recently on the topic of business blogging for the December, 2004 issue of Entrepreneur Magazine, for a special report on blogs in The Washington Times, and by public television's Nightly Business Report.

Read her blog at www.debbieweil.com.

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About Don K. Crowther
Don is a former Fortune 500 brand manager who is now the principal of Breakthrough Consulting, which focuses on pay-per-click advertising and online publicity. His clients range from startups to the federal government.

He runs 5 blogs including 101PublicRelations.com/blog and BusinessKnowledgeSource.com He is particularly articulate on the topic of blogging and is a great speaker. He was interviewed recently by Marketing Sherpa on: 6 Money-Making Search Marketing Tips for Online Publishers (Includes Some Surprises). Free access to article until Oct. 23, 2004.

He's also the author of the hands-on Blogging for Business Training Manual (covers techie details we didn't get to in the audio program) which you can purchase through the WordBiz store. Follow the link above to learn more & download instantly.

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