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The Uncool Blogging Seminar (an audio/Web event produced live July 1, 2004) is now available as the...
ROI of Business Blogging Starter Kit
 90-minute
Audio/Web Conference
Thursday
July 1, 2004
10:00-11:30 AM Pacific
1:00-2:30 PM Eastern
6:00-7:30 PM London
A few tickets left... and yes, you can sign up as late as 10 minutes before the event!
Event included live demo of blogging + case studies + what & how often to write a business blog.
Audio: Dial in by phone for the audio conference or teleseminar.
Web: We will send you a special URL for the accompanying Web presentation. Cool Web interface provided by Conference Calls Unlimited.
Included in your $149 ticket:
- PowerPoint presentation
- PDF transcript
- Audio recording (downloadable file)
PLUS 2 extras (value $113):
 Blogging for Business manual by Don K. Crowther ($47 value ).
 Subscription to NewsGator Online Services ($66 value).
CAN'T ATTEND? Register anyway and you will receive the recorded audio and PDF transcript of the event, along with the two bonus extras described above.
What happened to the live seminar scheduled for June 30, 2004 in Washington DC?
See below.
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EVENT SPONSORS
SEMINAR LEADER
 Debbie Weil, publisher of award-winning WordBiz Report.
Read her blog at DebbieWeil.com.
More about Debbie...
Guest Speaker
 Komra
Moriko
Design4Results: specializing in business blogs
Read her bio.
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Home >> Workshops on Blogging & RSS
>> The Uncool Blogging Seminar
Learn the what, why and how of business blogging in this 90-minute audio/Web conference!
This event is now available as Debbie Weil's "ROI of Business Blogging"
Adding a blog to your Web site can complement your e-newsletter, enable anyone on your staff to post fresh content, drive more traffic to your site and put your online marketing on steroids... Blogging doesn't need to be cool!
| This event was recommended by The Washington Post Business section on July 1, 2004 |
By popular demand, we're offering The Uncool Blogging Seminar as an audio conference with an accompanying live Web presentation.
This is a highly-practical event that is a meaty intro to business blogging. In 90 minutes, WordBiz Report publisher Debbie Weil and blog design expert Komra Moriko will demystify blogging and show you why it doesn't need to be cool.
Dial in from your desk and learn how adding a blog to your site can save you time and money and put your online marketing on steroids.
You'll leave this event with a blueprint for how to launch and maintain a business blog including what to write about and how often.
You will learn:
- how to set up a blog that complements your e-newsletter or ezine marketing.
More about this in a recent, popular article by Debbie Weil in WordBiz Report: 3 reasons to publish an e-newsletter AND a blog
- how & what to write about in a blog to make it a useful resource
More about this in Debbie's article with tips for "blog content"
- how to keep your blog going so it's not a chore
- why a blog is the perfect communications & publishing tool for a trade association, non-profit or content-driven Web site
- how adding a blog to your site can help you get around spam filters AND increase traffic to your site
- what the technology is behind a blog and how easy it is to start and maintain one
- and of course... enough information to decide whether adding a blog to your site is right for your organization
Using case studies, specific examples & clear, non-technical explanations, we will cover:
- Help! What is a blog? Show me examples and explain in non-techie terms how blogging works.
- I've heard that you can subscribe to a blog using RSS... help, again! What is RSS? Do I need to explain it to our readers?
- Why should we consider adding a blog to our site? Isn't this just a fad??
- What are the advantages of blogging over sending an e-newsletter or ezine to our members?
- How can a blog complement our existing online and other communications?
- Who in our organization should be blogging?
- Feeding a blog with daily or regular content sounds like a chore. What should we write about? And what should the writing style be?
- How will this make my life easier as the marketing, communications, member services or Web content manager of our organization?
(Hint: a blog is an instant publishing tool that enables you to update your site instantly... without involving your IT people.)
- How do I get the rest of my team on board with the idea of adding a blog to our site?
- What tools do we use to add a blog to our site? Are a lot of programming, IT time and expense involved?
Sample Case Study
 Why the Air Conditioning Contractors of America's blog is *not* cool...
Kevin Holland, ACCA's VP for Communications & Member Services, launched a Weblog or blog for the association in January 2004. He describes it this way:
"ACCAbuzz is a new way we will be communicating with our members and the entire HVACR industry... As time goes on, ACCAbuzz will become the real nerve center of our website... In announcing this new site to our members, we called it a "daily newsletter on steroids."
Read the Case Study: Why ACCA's blog is not, er, cool in the June 24, 2004 issue of WordBiz Report.
Who Should Attend This Event
This event is aimed at marketing, communications, member services and Web content managers of content-driven Web sites, including small to mid-sized businesses, trade associations, non-profits and universities.
It is also appropriate for consultants, independent professionals and anyone considering adding a blog to their site as a marketing and communications tool.
Here are two scenarios that might apply to your organization if you are a trade association or membership site:
Scenario #1
Do you have a subject matter expert on staff who's brimming with the latest updates on medicare regulations... but has no efficient way of getting this information out to your members?
If your expert is fielding 100 phone calls a week from members... this doesn't qualify as efficient. Instread, set up a blog page and encourage him or her to post a steady stream of "digestible" bits of information to your site.
Scenario #2
Do you have 47 local chapters that want you to get the word out about their events? Their news may not fit into the regular issues of your e-newsletters or print magazine.
Add a blog page to your site and you can post brief updates about local events of interest to your members.
The details...
How to get your ticket to The Uncool Blogging Seminar, a 90-minute audio/Web conference:
Register online
Click here to reserve your place for $149. Yes, a few tickets still available. You can register as late as 10 minutes before the event starts. 2 extras worth $113 are included; see below.
or
Never attended an audio/Web conference?
It's a snap... and you don't have to leave your office or your desk to participate. We'll walk you through every step from dialing in by phone to how to access the accompanying Web presentation.
| AUDIO/WEB CONFERENCE ON BUSINESS BLOGGING
DATE: Thursday July 1, 2004
TIME:
10-11:30 AM Pacific
1-2:30 PM Eastern
6-7:30 PM London
5-6:30 AM (next day) Sydney
AUDIO:
We'll send you a dial-in phone number and pin code.
WEB:
We'll send you a special URL so you can participate in the accompanying live Web presentation.
TICKET PRICE: $149
SPEAKERS: Debbie Weil and Komra Moriko
HANDOUTS: You'll get a copy of our PowerPoint presentation as well as a PDF transcript of the event and an audio recording. Yup, we're going way overboard in terms of value for your money. There is lots to learn about business blogs and I want you have to have as many learning tools as possible at your disposal. - DW
2 EXTRAS worth $113 are included with your ticket:
1. 80-page Blogging for Business manual by Don K. Crowther (value $47). Includes case studies, how to make money with your blog, recommended blogging software, what to write about, how to promote your blog and FAQs. Highly recommended - DW
2. Six-month subscription to NewsGator Online Services (value $66). With this easy-to-use service you can subscribe to multiple blogs and news feeds... and read them anytime, any place and on any device, including your cell phone or PDA.
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About the live seminar scheduled for June 30, 2004 in Washington DC...
We're postponing the live event because many folks told us the date so close to the July 4th (U.S.) holiday weekend didn't work for them. In addition, those traveling from places like New Zealand preferred a day-long event that would get into more depth on the topic of business blogs and how to profitably integrate them with your Web site.
We're re-scheduling the live seminar for October, 2004. Details, including speakers, location and exact date, to be announced...
In the meantime, if you are interested in a custom, in-house presentation or one-to-one consulting on how to add a blog to your site as a marketing and communications tool, please contact Debbie Weil at dweil@wordibz.com. Be sure to put "Custom Blog Seminar" in the Subject Line of your message.
Or
call Debbie direct at +1 202.364.5705 ET.
Finally, apologies to our Canadian friends for scheduling the audio/Web conference on July 1st, which is Canada Day!
Praise from attendees at last year's sold-out WordBiz Seminar on E-newsletters...
"Excellent workbook as well as excellent presentation"
"The format was great... Great job staying on schedule"
"Outstanding... more than met my expectations"
" A bargain at twice the price!"
"Excellent tips and resources"
Participants were from The Smithsonian, AMS, National Education Association, etc. More info on last year's event.
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About Debbie Weil
WordBiz President/Publisher Debbie Weil is a former newspaper reporter & editor with an MBA and corporate marketing experience. She was Web Content Marketing Manager of Network Solutions, Inc. before launching WordBiz.com, Inc. in 2000.
She has edited & published WordBiz Report (Straight talk on marketing with e-newsletters & blogs) continuously since 2001. The newsletter is now read by over 13,000 subscribers in 87 countries. It has won Two Gold Awards from the prestigious Newsletter on Newsletters.
She's
also a popular and widely-read columnist who launched ClickZ's
B2B Email Marketing and E-newsletter Strategies columns.
She has a B.A. in English from Harvard, a Masters in Journalism
from the University of Wisconsin and an MBA from Georgetown
University. She lives and works in Washington D.C., not far enough from the madding crowd.
Read her blog at www.debbieweil.com.
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About Komra Moriko
A former Creative Director for USWeb (MarchFirst), Komra Moriko launched Design4Results.com in 2000. Her company provides web design and programming services to small and medium size businesses and organizations throughout the US.
In the past year Komra has been installing and customizing weblog software to meet the needs of clients who want to publish to the web in real time as well as manage content more easily.
Recent weblog projects include MarketingVOX, where weblog software is used to aggregate and publish marketing news, The Workshops Magazine, an online magazine, and BL Ochman's WhatsNextBlog.com, which uses Weblog software to publish commentary, a newsletter, and manage content on web pages.
Design4Results.com is included in Seth Godin's 2004 Bull Market Directory, a resource for connecting organizations with some of the world's most creative thinkers.
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P.O. Box 3766
Washington DC 20027
t: +1 202.364.5705
© 2000-2008 WordBiz.com, Inc. All Rights Reserved.
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