Cut your learning curve in half
Learn the what, why and how ofbusiness blogging with this comprehensive, illustrated guide published by Debbie Weil Adding a blog to your Web site can:
complement or replace an e-newsletter
enable you to post fresh content to your site instantly... with no technical expertise
automatically drive more traffic to your site (search engines love blogs)
position you and your company as a thought leader in highly competitive markets
effortlessly generate media inquiries
The "ROI of Business Blogging" Guide comes in two flavors.
1. You can buy the PDF version only. Download instantly and print out. Or read onscreen so you can click on all the links to examples and resources.
2. You can order the complete Starter Kit. It includes the printed report (131 pages, nicely ring-bound), an Audio CD and the PDF version on a handy CD. We ship by priority mail. [Unfortunately, this printed version is now sold out!]
You also download the PDF instantly so you can be reading the complete guide in minutes.
Sorry, printed version sold out!
"ROI of Business Blogging" gives you a meaty introduction to business blogging in clear, non-techie language... with dozens of screenshots to show you specific examples.
You get case studies, software recommendations and a screenshot demo of what it means to "blog." We show you exactly how easy it is to add an entry to a blog and to publish instantly to the Web.
You will learn how & what to write in a business blog, including 7 specific content tips.
Learn the different ways you can promote your blog to get more readers and more traffic to it.
We also offer a few blogging DON'Ts.
What Customers Are Saying
"Debbie Weil is a blogging evangelist, but her kit contains a lot of useful how-to guidance for anyone thinking about starting a blog."
- B2B Copywriter Bob Bly www.Bly.com
"You can learn about blogs the hard way or the easy way... Debbie takes you by the hand and clearly & concisely shows you what blogging is and what it can do for your business. The report combines "teaching" with numerous annotated examples illustrating her ideas."
- Roger C. Parker, author of the classic Looking Good in Print
"Perfect timing. It's just the kind of resource I was looking for."
- Mike Gaynes, Quova.com
"I just started Debbie Weil's Business Blogging Starter Kit, and it seems very nicely targeted to those organizations that are investigating the whys and hows of blogging.
The hard copy book comes with two discs, one contains the entire book in PDF form, and also an audio cd with presentations from the book.
I really appreciate these additions as the PDF makes it so easy to search for keywords in the hard copy (sort of a live index) and since I do much of my reading from my ipod, I can transfer the text to speech, or listen to the audio."
- Steve Broback, BlogBusinessSummit.com
Sorry, printed version sold out!
The complete Starter Kit includes the printed report (131 pages, nicely ring-bound), an Audio CD and the PDF version on a handy CD. We ship by priority mail.
You also download the PDF version instantly so you can be reading the complete guide in minutes.
You will learn:
what the technology is behind a blog and how easy it is to start and maintain one
how to set up a blog that complements your e-newsletter or ezine marketing.
how & what to write about in a blog to make it a useful resource
how to keep your blog going so it's not a chore
why a blog is the perfect communications & publishing tool for a trade association, non-profit or content-driven Web site
how adding a blog to your site can help you get around spam filters AND increase traffic to your site
Using case studies, specific examples & clear, non-technical explanations, this guide answers:
Help! What is a blog? Show me examples and explain in non-techie terms how blogging works.
I've heard that you can subscribe to a blog using RSS... help, again! What is RSS? Do I need to explain it to our readers?
Why should we consider adding a blog to our site? Isn't this just a fad??
What are the advantages of blogging over sending an e-newsletter or ezine to our members?
How can a blog complement our existing online and other communications?
Who in our organization should be blogging?
Feeding a blog with daily or regular content sounds like a chore. What should we write about? And what should the writing style be?
How will this make my life easier as the marketing, communications, member services or Web content manager of our organization?
(Hint: a blog is an instant publishing tool that enables you to update your site instantly... without involving your IT people.)
How do I get the rest of my team on board with the idea of adding a blog to our site?
What tools do we use to add a blog to our site? Are a lot of programming, IT time and expense involved?
Who Should Purchase This Starter Kit
The "ROI of Business Blogging" Guide was created for marketing and communications managers of small to medium-sized companies, trade associations, non-profits and universities.
It is also appropriate for managers in Fortune 1000 companies.
Consultants, independent professionals and anyone considering adding a blog to a Web site will find it hugely useful.
Buy Now
Sorry, printed version sold out! The complete Starter Kit includes the printed report (131 pages, nicely ring-bound), an Audio CD and the PDF version on a handy CD. We ship by priority mail.
You also download the PDF instantly so you can be reading the complete guide in minutes.
Instant digital download of 131-page guide 
Audio CD recording of an interview with 3 blogging experts
