Secrets of Effective HTML Newsletters: Design + Readability = Profitability


Effective design of your HTML e-newsletter or ezine can increase your open rates and provoke a higher response, whether it's reader feedback or more direct sales.

Learn the key do's and don'ts of e-newsletter design from this hands-on, highly practical session. Using the PDF handout, you'll have a scorecard in hand and can follow along as Roger critiques each newsletter.

LEARN MORE...
 
 
1 Hour a Month Ezine Formula


Have you been thinking about starting an e-newsletter or ezine... but are worried it will take too much time?

Find out Bob Bly's secrets for creating an ezine in 1 hour a month... that brings him hundreds of thousands of dollars a year in business.

LEARN MORE...
 
 
Effective Email Newsletters: How to Sell Without Selling


If you're not looking for an immediate sale, how do you use an e-newsletter or ezine to generate leads for your services as an independent consultant, small marketing or communications shop, Web designer or copywriter?

Or for professional services completely unrelated to the Internet such as a travel agent, financial planner, landscape designer or executive coach?

LEARN MORE...
 
 


Small changes in the copy on your site can result in significantly increased <i>converson to sales.</i> This how-to kit explains exactly how to measure the key metric of online sales. Features an interview with Web metrics guru Jim Sterne.

LEARN MORE...
 
 
Best of WordBiz Report, Volume I: Turning Clicks Into Customers


Articles on effective online copywriting & content for search engines, text ads, home pages & e-newsletters.

Download immediately (73-page PDF) Covers 2001 - 2002.
LEARN MORE...
 
 
New! Best of WordBiz Report, Volume II

Best of WordBiz Report, Volume II covers effective online copywriting, marketing with e-newsletters, Web content that drives conversion and email marketing best practices.

Download immediately (73-page PDF). Covers 2002 - 2003.
 
 
How to Repackage Your Content for Profits: Creating & Selling Special Reports and Other Information Products

Information entrepreneur Marcia Yudkin revealed the secrets of resourceful content packaging in this hour-long teleseminar. This was one of the most information-packed events we've held so far in 2004!

She explained step-by-step how to turn your existing content into a PDF special report or e-book that will capture the attention and wallets of your target audience.

LEARN MORE...